Affiliated UpdatesIn The MediaMichigan Community News June 24, 2025

Stronger Together: Local Real Estate Teams Unite Under CENTURY 21 Affiliated

NILES, Ml – [June 24, 2025] – A new chapter in Niles real estate begins as Integrity Real Estate Professionals officially join the CENTURY 21 Affiliated family. This exciting change follows Horizon Realty Group’s affiliation earlier this year.

As part of this transition, Brian Floor will be stepping away from his leadership role and resuming his position as a full-time Realtor®, continuing to serve clients with the same care and dedication he’s known for. Kyle Zelmer will lead the office moving forward as Managing Broker, bringing together the teams from Horizon Realty Group, Integrity Real Estate Professionals, and CENTURY 21 Affiliated.

“This change represents the best of what each team brings to the table,” said Kyle Zelmer. “We’re combining experience, strong community ties, and a shared commitment to putting our clients, agents, and community first. We’re all working together to ensure a smooth and seamless transition.”

Clients can expect continued excellence, familiar faces, and improved tools and resources to make their real estate experience even better. All three teams are committed to supporting one another and the broader Niles community as this new venture moves forward.

“I’m excited to return my full focus to serving clients,” said Brian Floor. “This new structure allows me to do what I love—helping people buy and sell homes—while knowing the leadership is in great hands with Kyle.”

 

About CENTURY 21 Affiliated

CENTURY 21 Affiliated is a member of multiple listings services in California, Illinois, Michigan, Minnesota, and Wisconsin, with over 1,400+ sales professionals and 60+ offices. CENTURY 21 Affiliated also specializes in worldwide relocation. At CENTURY 21 Affiliated, the customer comes first. The complete commitment to this philosophy has made CENTURY 21 Affiliated such a powerful force in the real estate industry. CENTURY 21 Affiliated has been ranked the No. 1 CENTURY 21® franchise worldwide for eleven years in a row. Visit C2Affiliated.com to learn more.

 

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Affiliated Updates June 3, 2025

From Dan’s Desk: June 3, 2025

As spring winds down and June approaches, we typically anticipate a familiar surge in housing market activity across the United States. This seasonal trend is especially pronounced in regions like the Midwest, where warmer weather traditionally brings buyers and sellers out in force. But this year, something feels different. The energy we expect to accompany spring’s closing weeks has been muted. The 2025 spring market, it seems, is stalling.


So, What’s Different This Time Around?

There are a number of likely culprits behind this pause. Mortgage interest rates, while slightly lower than last year, are still hovering in the high 6% range—making monthly payments a challenge for many would-be buyers. Combined with lingering concerns over global trade tensions and general market conditions, both buyers and sellers appear to be proceeding with caution.

Let’s Talk Stats:

This caution is reflected in national data. According to the National Association of REALTORS® (NAR), existing-home sales dropped by 0.5% in April, totaling a seasonally adjusted annual rate of 4 million homes—a 2.0% decline compared to April 2024. While these figures aren’t catastrophic, they do suggest a cooling from the more aggressive pace we saw last spring.

Regionally, the story is mixed. In the Midwest, sales actually rose slightly by 2.1% month-over-month, though they’re still down 1.0% compared to last year. The median home price in this region climbed to $313,300—a 3.6% increase, suggesting that demand hasn’t vanished, but is perhaps more measured. In contrast, sales in the West declined 3.9% from March.

Yet, within this slowdown, there are glimmers of opportunity. Inventory is growing—a crucial signal for future momentum. The number of unsold existing homes jumped 9.0% from March to April, now sitting at 1.45 million units. More listings mean more choices, and more choices may nudge hesitant buyers off the fence.

Consumer attitudes are also evolving. We’re seeing increased willingness among sellers to embrace strategic price reductions. Buyers, in turn, are responding to those reductions and showing renewed interest in properties they might have previously dismissed. First-time homebuyers are stepping back into the market as well, accounting for 34% of April’s purchases—an encouraging uptick from earlier this year.

Optimism is bubbling in some corners of the industry. There’s talk that the second half of 2025 could bring a notable rebound, especially if mortgage rates stabilize or even soften. NAR projects total existing-home sales to reach 4.5 million by year’s end, with the national median price expected to hover around $410,700.

Of course, time will tell. But whether that optimism materializes into a midyear boom or not, one thing remains clear: preparation matters. In today’s uncertain environment, the professionals who stay engaged—those who nurture their networks, prospect consistently, and understand the shifting behaviors of both buyers and sellers—will be best positioned for success.

The professionals who stay engaged will be best positioned for success.

 

So, while this spring may not be delivering the surge we expected, it’s far from a lost season. It’s a moment of reset—a chance to watch the signals, adjust strategies, and get ready for what’s next.

That’s all for now,

Dan

Dan Kruse signature.

Affiliated UpdatesGeneral Community News May 5, 2025

From Dan’s Desk: May 5, 2025

As we continue navigating a rapidly evolving real estate landscape, I wanted to take a moment each quarter to connect directly with you—our agents, staff, and leadership team—to share what I’m seeing in the market, what it means for our business, and how we can continue moving forward together.

This new quarterly message is meant to offer perspective, spark conversation, and keep us aligned on the bigger picture. Whether you’re helping clients buy and sell every day, or supporting our operations behind the scenes, we’re all part of what makes this company strong, and what makes this company continue to succeed.

Let’s take a look at where things stand today and where I believe we’re headed next.


Where Is the Residential Real Estate Market Going?

This is the major question everyone in the industry is asking. With January and February sales numbers coming in weaker than expected—per the latest NAR data—and no significant movement in interest rates, many are beginning to second-guess 2025’s ability to rebound after two consecutive years of significantly low home sales in the U.S.

While I don’t have a crystal ball, we are beginning to see encouraging signs in many local markets. Our internal data shows March’s open business was up year-over-year, and listing inventory is starting to grow. As a company, we remain bullish that the summer of 2025 could be one of the stronger selling seasons we’ve experienced in recent years.

Companies need to continue reinventing themselves.

That being said, it may be a long time before we return to the 6 million-plus annual home sales we saw during the boom years of 2020 and 2021. Companies need to continue reinventing themselves in markets like this. The real challenge lies in this: how do we provide outstanding service to consumers and best-in-class support to our agents, all while maintaining an expense structure that allows organizations to thrive?

This is the question we all need to be asking to stay ahead of market trends. Personally, I don’t believe these types of markets are to be feared—but rather embraced. They push us to innovate, to adopt new technologies, and to develop new services that will make our businesses more resilient and better equipped to serve our clients in the long run.

That’s all for now,

Dan

Dan Kruse signature.

Affiliated UpdatesIn The Media April 3, 2025

CENTURY 21 Affiliated Named Among Top 100 Real Estate Firms in RISMedia’s 2025 Power Broker Report

CENTURY 21 Affiliated, the #1 Century 21 franchise in the world, proudly announces its ranking in RISMedia’s 2025 Power Broker Report, which recognizes the nation’s top-performing real estate firms based on transactions.

 

CENTURY 21 Affiliated has been ranked #40 based on transactions, and #57 based on sales volume, reinforcing its standing as a dominant force in the real estate industry.

 

Published annually, RISMedia’s Power Broker Report is based on responses to its Power Broker Survey, distributed each January. The report celebrates the remarkable achievements of real estate leaders and brokerage firms that continue to drive the industry forward.

 

See Dan Kruse’s Feature in the 2025 Power Broker Report Here.

 

“Our real estate professionals consistently deliver exceptional service in an evolving market,” said Dan Kruse, CEO & Owner of CENTURY 21 Affiliated. “We’re honored to be recognized among the top brokerages in the country, a testament to our agents’ dedication and commitment to excellence.”

 

With 1,400 sales associates and 70+ offices spanning California, Illinois, Michigan, Minnesota, and Wisconsin, CENTURY 21 Affiliated remains a leading full-service real estate brokerage. Since joining the CENTURY 21® system in 1978, the company has upheld a legacy of innovation and customer-focused service.

 

View the Full 2025 Power Broker Report Here.

 

About CENTURY 21 Affiliated Real Estate LLC

 

CENTURY 21 Affiliated is a member of multiple listings services in California, Illinois, Michigan, Minnesota, and Wisconsin with over 1,400 sales professionals and 70+ offices.

CENTURY 21 Affiliated also specializes in worldwide relocation. At CENTURY 21 Affiliated, the customer comes first. The complete commitment to this philosophy is what has made CENTURY 21 Affiliated such a powerful force in the real estate industry. CENTURY 21 Affiliated has been ranked the number one CENTURY 21® franchise in the world for eleven years in a row. Visit C21Affiliated.com to learn more.

 

©2025 CENTURY 21 All Rights Reserved. CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Each office is independently owned and operated.

 

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Affiliated UpdatesGeneral Community NewsIn The Media March 3, 2025

Century 21 Affiliated Ranked #1 in the World for the 11th Year in a Row

MADISON, WI, March 3, 2025 – CENTURY 21 Affiliated is once again the #1 CENTURY 21® franchise in the world, marking an unprecedented 11th consecutive year at #1, and locking in the title of the most successful franchise in the history of CENTURY 21®. This milestone reflects the company’s unwavering commitment to excellence, innovation, and client satisfaction in the real estate industry.

“Our agents and staff continue to set the bar higher every year,” said Dan Kruse, CEO & Owner of CENTURY 21 Affiliated. “Being ranked #1 for 11 years straight is no small feat – it’s a testament to our relentless dedication to providing exceptional service and helping our clients achieve their real estate goals.”

Over the past 11 years, CENTURY 21 Affiliated has continued to expand its footprint, delivering outstanding results across the United States. The company’s success is built on a strong foundation of top-tier training, cutting-edge technology, and a culture of collaboration and growth.

“We are incredibly proud of this achievement,” said Jasen Schrock, President & Owner of CENTURY 21 Affiliated. “It speaks volumes about the talent and dedication of our agents and leadership team. Year after year, they prove why we are the best in the business.”

With a mission to deliver extraordinary experiences, CENTURY 21 Affiliated remains committed to client-focused strategies that drive results.

“We don’t take this ranking lightly,” said Sam Bell, President of Brokerage at CENTURY 21 Affiliated. “It fuels us to keep improving, evolving, and delivering at the highest level. Our success is a direct reflection of the hard work and dedication of our entire team.”

As CENTURY 21 Affiliated looks ahead, the company remains focused on growth, agent success, and maintaining its industry-leading position. With 11 years at the top, the future is brighter than ever.

 

About CENTURY 21 Affiliated

CENTURY 21 Affiliated is a member of multiple listing services in California, Illinois, Michigan, Minnesota, and Wisconsin, with over 1,500+ sales professionals and 70+ offices. CENTURY 21 Affiliated also specializes in worldwide relocation. At CENTURY 21 Affiliated, the customer comes first. The complete commitment to this philosophy has made CENTURY 21 Affiliated a powerful force in the real estate industry. CENTURY 21 Affiliated has been ranked the No. 1 CENTURY 21® franchise worldwide for over ten years in a row. Visit C21Affiliated.com to learn more.

 

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Affiliated UpdatesIn The Media January 13, 2025

Dan Kruse of CENTURY 21 Affiliated Recognized Among the Industry’s Most Influential Leaders

[Madison, WI] – January 13, 2025 – CENTURY 21 Affiliated is proud to announce that its President and CEO, Dan Kruse, has been ranked #109 on the prestigious 2025 Swanepoel Power 200 (SP 200), a definitive ranking of the most powerful and influential leaders in the residential real estate industry.

The Swanepoel Power 200, published annually by T3 Sixty, evaluates leaders based on their achievements, influence, and contributions to the real estate industry. The ranking underscores Kruse’s dedication to innovation, leadership, and commitment to providing unparalleled value to CENTURY 21 Affiliated agents, clients, and communities.

professional headshot of Century 21 Affiliated CEO Dan Kruse.

Dan Kruse – CEO and President of CENTURY 21 Affiliated

“I am incredibly honored to be recognized among so many trailblazers in our industry,” said Dan Kruse. “This acknowledgment is a reflection of the extraordinary efforts of all our CENTURY 21 Affiliated real estate professionals. Together, we are setting a standard of excellence for agents and clients alike.”

Under Kruse’s leadership, CENTURY 21 Affiliated has solidified its position as one of the largest and most successful CENTURY 21 franchises in the world, with a steadfast focus on agent support, cutting-edge technology, and community engagement. His forward-thinking strategies have led to record-breaking achievements for the company, including expanding its footprint across multiple states, fostering a culture of growth and innovation, and holding the record for most transactions by a single CENTURY 21 franchise.

Kruse’s inclusion on the SP 200 highlights his role as a visionary leader driving success not only for CENTURY 21 Affiliated but also for the real estate industry as a whole.

For more information about CENTURY 21 Affiliated and its innovative approach to real estate, please visit C21Affiliated.com.

 

About CENTURY 21 Affiliated

CENTURY 21 Affiliated is a member of multiple listings services in California, Illinois, Michigan, Minnesota and Wisconsin with more than 1,400 sales professionals and 60+ offices. CENTURY 21 Affiliated also specializes in worldwide relocation. At CENTURY 21 Affiliated, the customer comes first. The complete commitment to this philosophy is what has made CENTURY 21 Affiliated such a powerful force in the real estate industry. CENTURY 21 Affiliated has been ranked the No. 1 CENTURY 21® franchise in the world for eleven years.

 

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Affiliated UpdatesCalifornia Community NewsIn The Media August 5, 2024

Brian Gooding Joins CENTURY 21 Affiliated – Fine Homes & Estates as Vice President of Brokerage Services in California

San Diego, August 5, 2024 — CENTURY 21 Affiliated – Fine Homes & Estates is proud to announce the appointment of Brian Gooding as the new Vice President of Brokerage Services in California. With over 30 years of real estate experience, Gooding brings a wealth of knowledge, leadership, and a passion for luxury real estate to the role.

 

Brian Gooding’s career in real estate began over four decades ago, and since then, he has spent 17 years with Windermere in Southern California, where he served as a Manager, General Manager, and Owner. In addition to his achievements at Windermere, Gooding has made substantial contributions to other renowned real estate organizations. He worked as the Chief Business Development Officer for Cascade Sotheby’s in Oregon and Southwest Washington, and as the Co-President of Keller Williams Realty Boise. Gooding also spent seven years on three different Caribbean islands working with high-net-worth individuals on luxury resort projects.

 

Gooding’s appointment as Vice President of Brokerage Services at CENTURY 21 Affiliated’s luxury division, Fine Home & Estates, marks a new chapter in his distinguished career. In this role, he will oversee the brokerage operations and the luxury division in California, driving growth, innovation, and excellence in the industry. His extensive experience, particularly in the luxury property market, positions him perfectly to elevate CENTURY 21 Affiliated’s offerings and reinforce its reputation as the #1 CENTURY 21 in the world.

 

“We are thrilled to welcome Brian Gooding to the CENTURY 21 Affiliated – Fine Homes & Estates family,” said Dan Kruse, CEO & Owner of CENTURY 21 Affiliated – Fine Homes & Estates. “His proven track record, deep industry knowledge, and passion for luxury real estate make him an invaluable addition to our team. We are confident that Brian’s leadership will propel our California operations to new heights.”

 

Brian Gooding expressed his excitement about joining CENTURY 21 Affiliated – Fine Homes & Estates, stating, “I am honored to take on this role and contribute to the continued success of CENTURY 21 Affiliated and our Fine Homes & Estates Luxury Division. The company’s commitment to excellence and innovation aligns perfectly with my professional values. I look forward to working with the talented team in California to achieve our shared goals and deliver exceptional results for our clients.”

 

About CENTURY 21 Affiliated – Fine Homes & Estates

CENTURY 21 Affiliated is a member of multiple listings services in California, Illinois, Michigan, Minnesota, and Wisconsin, with over 1,400+ sales professionals and 70+ offices. CENTURY 21 Affiliated also specializes in worldwide relocation. At CENTURY 21 Affiliated, the customer comes first. The complete commitment to this philosophy has made CENTURY 21 Affiliated such a powerful force in the real estate industry. CENTURY 21 Affiliated has been ranked the No. 1 CENTURY 21® franchise worldwide for ten years in a row. Visit C21Affiliated.com to learn more.

 

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Affiliated UpdatesCalifornia Community NewsIn The Media June 26, 2024

CENTURY 21 Affiliated Partners with JSerra Catholic High School to Foster a Passion for Real Estate in Young Students

CENTURY 21 Affiliated and JSerra Catholic High School in San Juan Capistrano, California have joined forces to offer real estate salesperson opportunities to qualified JSerra students in San Juan Capistrano, CA.

 

JSerra’s law magnet program allows a select group of students to complete three real estate classes, making them eligible to take the California Real Estate License Exam when they turn eighteen.

 

CENTURY 21 Affiliated is a family-oriented business with 85 locations and 1,400 real estate professionals throughout the California, Illinois, Michigan, Minnesota and Wisconsin. The #1 CENTURY 21 in the world is led by CEO and Owner Dan Kruse, President and Owner Jasen Schrock, and President of Brokerage Sam Bell.

 

“CENTURY 21 Affiliated is excited to team up with JSerra’s Law Magnet Program. We believe that training students about real estate as a business and career is essential to the realization of the American Dream now and in the future,” said Sam Bell. “Additionally, we feel that real estate is a strong career choice that is often overlooked by high school students. We are excited that JSerra sees the value of real estate professionals and has taken the initiative to offer real estate courses.”

 

“JSerra is blessed to have such fine individuals looking after our students. We know our students will be in good hands with these leaders supporting and guiding them. They have extensive training opportunities and excellent brokers who will mentor and guide our students on the path to being ethical, educated, and professional real estate salespersons,” said Pat Ahle, Director of the JSerra Patrick Ahle Law Magnet Program.

 

This partnership underscores CENTURY 21 Affiliated’s dedication to nurturing the next generation of real estate professionals. The collaboration with JSerra Catholic High School exemplifies the company’s commitment to education and mentorship, ensuring that students receive the guidance and support needed to thrive in the competitive real estate industry. As these students embark on their professional journeys, CENTURY 21 Affiliated stands ready to help them achieve their dreams and build a successful future in real estate.

 

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