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Madison, WI – June 26, 2025 – CENTURY 21 Affiliated is proud to announce a new strategic partnership with CMG Financial, a top five privately held mortgage lender in the U.S., and the appointment of Greg Harkleroad (NMLS ID# 427611) as the Joint Venture Division Sales Manager to lead this exciting collaboration.
This partnership represents our continued commitment to delivering a seamless and exceptional home-buying experience for our clients across the Midwest and West Coast. With CMG’s innovative lending platform and long-standing reputation for excellence, combined with CENTURY 21 Affiliated’s position as a leading real estate franchise, we are poised to provide unmatched service and support to our buyers and agents.
“We are thrilled to announce our relationship with CMG Financial,” said Dan Kruse, CEO of CENTURY 21 Affiliated. “After extensively researching mortgage partners, we found CMG to be best-in-class when it comes to technology, customer experience, and agent support. By aligning with a lender of their caliber, we are confident this partnership will significantly elevate the home-buying journey for our clients.”
At the helm of this new joint venture is Greg Harkleroad, who brings nearly 40 years of mortgage experience and a proven track record of leadership, team building, and business growth. His passion for helping individuals achieve homeownership and his commitment to Realtor collaboration make him the ideal leader for this initiative.
“Greg brings decades of mortgage expertise to the venture,” said Sam Bell, President of Brokerage, CENTURY 21 Affiliated. “He has built numerous winning teams and is dedicated to supporting our agents and buyers at every step of the home financing process. We are excited to have him onboard.”
Greg’s approach to leadership centers around strategic hiring, coaching, and fostering strong relationships with real estate professionals to ensure a purchase-focused, service-driven mortgage experience.
“A strong Realtor-lender partnership is the foundation for delivering exceptional service,” said Harkleroad. “I’m excited to collaborate with CENTURY 21 Affiliated to bring that vision to life.”
With this partnership, CENTURY 21 Affiliated continues to prioritize innovation, support, and growth across its markets in Wisconsin, Michigan, and Southern California, offering agents and clients access to an experienced lending team, in-house technology, and personalized mortgage solutions.
For more information, please contact Greg Harkleroad at gregh@cmgfi.com or (513) 617-4407.
About CMG Financial
CMG Financial is a well-capitalized mortgage lender founded in 1993 by Christopher M. George, a former Mortgage Bankers Association Chairman. CMG makes its products and services available to the market through three distinct origination channels: retail lending, wholesale lending, and correspondent lending. CMG also operates eight joint venture companies with builder & realtor partners, holds an impressive MSR/servicing portfolio, and serves the capital markets of fixed income trading & sales through CMG Securities. CMG currently operates in all states, including District of Columbia, and holds approvals with FNMA, FHLMC, and GNMA. The company is consistently recognized as a top-producing lender and top mortgage employer, and it prides itself on helping clients achieve the dream of homeownership through product innovation and streamlined servicing.
About CENTURY 21 Affiliated Real Estate LLC
CENTURY 21 Affiliated is a member of multiple listings services in California, Illinois, Michigan, Minnesota, and Wisconsin with over 1,400 sales professionals and 60+ offices. CENTURY 21 Affiliated also specializes in worldwide relocation. At CENTURY 21 Affiliated, the customer comes first. The complete commitment to this philosophy is what has made CENTURY 21 Affiliated such a powerful force in the real estate industry. CENTURY 21 Affiliated has been ranked the number one CENTURY 21® franchise in the world for eleven years in a row. Visit C21Affiliated.com to learn more.
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