Facebook
X
Pinterest
Copy Link
“BETTING ON BELOIT”
New Home Renovation and Design Series Premieres July 12 at 1 pm ET/PT on A&E, Part of the Network’s Lifestyle Daytime Programming Block
Trailer HERE
NOTE: Konya Hendricks Schuh is a licensed real estate agent with CENTURY 21 Affiliated.
LOS ANGELES – (June 11, 2025) – America’s richest self-made woman, Diane Hendricks (#1 on the Forbes “Richest Self-Made Women” list the last eight consecutive years) is betting big on the town integral to her family’s success. The series chronicles the billionaire entrepreneur and her driven, accomplished daughter Konya Hendricks Schuh’s mission to revitalize Beloit, Wisconsin – once ranked as the state’s “worst city to live in” by USA Today.
Premiering Saturday, July 12, with back-to-back episodes at 1pm and 1:30pm ET/PT on A&E, Betting on Beloit airs as part of the network’s lifestyle daytime programming block. Episodes will also be available the next day on A&E’s website and on-demand.
Rising from humble beginnings to owning the largest wholesale construction supplier in the nation, Diane settled in the area in the 1970s and became a titan of industry – and one of Beloit’s biggest employers – helping build up the region as an industrial epicenter where thousands flocked to achieve the American dream. While Diane’s headquarters remained local, the 1990s saw too many industrial employers move overseas, forcing many residents of Beloit to find opportunity elsewhere. Determined to restore Beloit to its former glory, Diane has spent the last several decades working to improve the city through major economic development efforts. In addition to building a new stadium and school, hotels and multiple restaurants, Diane revitalized the entire industrial riverfront, finding new uses for the once-abandoned factory buildings.
Now, Diane has tasked Konya, a sharp real estate broker with a passion for design and a deep connection to the city, with leading the next phase of the revitalization effort.
Betting on Beloit follows Konya and her dynamic team – which includes her husband Matt (a plumbing contractor and former home builder), good friend and project manager Pete, and her realtor nephew Connor, as well as local artisans and designer friends Kristin and Mitch – as they purchase, restore and reimagine historic homes throughout Beloit’s storied neighborhoods.
With her mother financing this ambitious venture, the stakes are high for Konya and her team as they try to achieve their collective mission: to turn once-neglected properties into vibrant dream homes for individuals and families ready to plant new roots in Beloit. With grit, heart and a whole lot of Midwest spirit, they’re not just flipping houses—they’re rebuilding their community, one home at a time.
Tune in to all 12 episodes to get an inside look at the vision, challenges and triumphs of a bold revitalization journey that proves the American dream is still alive – and rooted in places you might not expect.
Betting on Beloit is produced by Wheelhouse’s Butternut, with Courtney White, Konya Hendricks Schuh, Rachel Sobel, Russ Friedman, Will Nothacker, Frank Carlisi and Tim Grady serving as executive producers.
About A&E
A&E leads the cultural conversation through high-quality, original programming that captivates viewers and brings them to the heart of the stories that matter. Through its distinctive brand of award-winning non-fiction and documentary programming, A&E always makes entertainment an art. For more press information and photography, please visit press.aegm.com. A&E is a division of A+E Global Media (aegm.com), a joint venture of the Disney-ABC Television Group and Hearst Corporation.
About Butternut
Lifestyle production company Butternut is run by lauded producer and executive Courtney White, formerly president of Food Network and general manager of HGTV. A joint venture with Wheelhouse launched in 2022, Butternut creates original food, home and other lifestyle content for all platforms, working with a range of established, emerging and home-grown talent. The company’s current slate includes Next Baking Master: Paris (Food Network); Giada In My Kitchen (Prime Video); Cookie, Cupcake, Cake (Hulu/A&E); Last Bite Hotel (Food Network); Divided by Design (HGTV) and Celebrity Family Food Battle(Roku), executive produced and starring Sofia Vergara, plus other series on deck for launch later this year.
About Konya Hendricks Schuh
With more than two decades of experience in real estate development, sales and construction, Konya Hendricks Schuh brings a deep understanding of the industry and a long-standing commitment to community revitalization. The daughter of Diane Hendricks – co-founder of ABC Supply and one of America’s most influential business leaders – Konya has long been immersed in the business of building, transforming and investing in communities. Sharing in her parents’ devotion to Beloit, Konya has played a key role in numerous projects that have contributed to the city’s ongoing growth and renewal.
As a real estate broker, she specializes in residential and new construction properties, helping clients navigate the market with a designer’s eye and a developer’s mindset. For each project, Konya runs point on all decisions, big and small, and leads the design process with a focus on honoring each home’s history and style while elevating spaces with modern touches.
Konya serves as the secretary and treasurer of the Hendricks Family Foundation, where she helps guide philanthropic initiatives focused on education, workforce development and economic opportunity. She is also the new chairman of the board for Grey Collar Enterprises, which is the parent company of Hendricks Commercial Properties and Geronimo Hospitality Group. In addition to her professional achievements, Konya is a proud mother, wife and devoted advocate for animal welfare.
About CENTURY 21 Affiliated Real Estate LLC
CENTURY 21 Affiliated is a member of multiple listings services in California, Illinois, Michigan, Minnesota, and Wisconsin with over 1,400 sales professionals and 60+ offices. CENTURY 21 Affiliated also specializes in worldwide relocation. At CENTURY 21 Affiliated, the customer comes first. The complete commitment to this philosophy is what has made CENTURY 21 Affiliated such a powerful force in the real estate industry. CENTURY 21 Affiliated has been ranked the number one CENTURY 21® franchise in the world for eleven years in a row. Visit C21Affiliated.com to learn more.
###
