In The Media March 8, 2023

CENTURY 21 Affiliated Grows Market Presence in La Jolla, CA with Platinum California Realty

CENTURY 21 Affiliated is excited to announce they have acquired Platinum California Realty in La Jolla, CA.


Focusing on the luxury market, Broker/Owner Diana Rubottom and her brokerage, Platinum California Realty, have been a staple in the La Jolla community since 2019. With Rubottom comes 20+ Fine Homes & Estates designated agents and Manager, Jim Stinnett, who has extensive experience in risk management and in mentoring.


“We are excited for Diana and her team to join us in the California luxury market,” said Dan Kruse, Owner, and CEO of CENTURY 21 Affiliated. “Their loyalty to their agents is unmatched, and we are lucky to have them part of our family.”


“I’m really looking forward to the support CENTURY 21 Affiliated can provide my agents,” said Rubottom. “Consistency drives our industry, and my goal is to always give back to our agents so they can succeed. We can’t wait to have fun and expand our reach to our clients.”


Rubottom’s career in real estate has come full circle, as she started as a new agent with CENTURY 21 in 1991. Since then, she’s thrived as a Manager at Pacific Sotheby’s and then created her boutique brokerage, Platinum California Realty.


“The care with which they treat their agents and consumer blends with our culture and the way we operate,” said Jasen Schrock, President of CENTURY 21 Affiliated.


“Platinum California Realty and their team of exceptional agents are some of the best in the business,” said David Romero, President of CENTURY 21 Award. “We are excited to welcome them and look forward to their continued success at CENTURY 21 Affiliated.”


Rubottom and her team will be joining the CENTURY 21 Affiliated office located at 6112 Regents Rd A, San Diego, CA 92122.


About CENTURY 21 Affiliated


CENTURY 21 Affiliated is a member of multiple listings services in California, Illinois, Michigan, Minnesota, and Wisconsin, with over 1,700+ sales professionals and 80 offices. CENTURY 21 Affiliated also specializes in worldwide relocation. At CENTURY 21 Affiliated, the customer comes first. The complete commitment to this philosophy has made CENTURY 21 Affiliated such a powerful force in the real estate industry. CENTURY 21 Affiliated has been ranked the No. 1 CENTURY 21® franchise worldwide for nine years in a row. Visit to learn more.