In The Media November 15, 2022

CENTURY 21 Affiliated and CENTURY 21 Preferred Partner in Southern California

Continuing their path of growth, CENTURY 21 Affiliated announced today that CENTURY 21 Preferred in Temecula, CA, will be joining the “Affiliated Family,” located at 29400 Rancho California Rd, Temecula, CA 92591. This partnership follows less than six months after the partnership between CENTURY 21 Award.

“We are thrilled to continue growing in Southern California with a well-respected brokerage like CENTURY 21 Preferred,” said Dan Kruse, CENTURY 21 Affiliated CEO. “Felipe and his team have created a culture where agents not only succeed, but thrive, and we can’t wait to support them going forward.”

The office in Temecula Valley is home to 130 agents and is under the leadership of Felipe Berni, who joined CENTURY 21 Preferred in 2015.

“We are excited to join forces with Felipe and his team to continue to grow our presence in Riverside County,” said David Romero, President of CENTURY 21 Award + Affiliated of Southern California. “Preferred has flourished under Felipe’s leadership and we are proud to name him Regional Vice President, Riverside County.”

CENTURY 21 Affiliated, the #1 CENTURY 21 in the world, will now have offices in three time zones (Pacific, Central, and Eastern), 860+ agents, and 16 locations in Southern California. This is in addition to its current 995 agents and more than 60 offices across Northern Illinois, Michigan, Minnesota, and Wisconsin.

“As our competitors are taking steps back, or even baby steps forward, we are leaping into growth with CENTURY 21 Affiliated,” said Berni. “The most important aspect is that our agents have opportunities to grow their business in a slowing market, and the support from CENTURY 21 Affiliated will provide just that.”

CENTURY 21 Affiliated will work through operational logistics, focusing on creating additional resources for its agents and clients.

About CENTURY 21 Affiliated

CENTURY 21 Affiliated is a member of multiple listings services in California, Illinois, Michigan, Minnesota, and Wisconsin with more than 1,700+ sales professionals and 80+ offices. CENTURY 21 Affiliated also specializes in worldwide relocation. At CENTURY 21 Affiliated, the customer comes first. The complete commitment to this philosophy is what has made CENTURY 21 Affiliated such a powerful force in the real estate industry. CENTURY 21 Affiliated has been ranked the No. 1 CENTURY 21® franchise in the world for eight years in a row and made $2.8 billion in sales volume in 2021. Visit to learn more.